Mr. Michael Hurley, Co-Owner at UNKNWN

Great minds think alike, so when FRESH.i.AM and the dream team at UNKNWN got together to create an item that would represent both brands uniquely something incredible was the product.

The Atlanta brand, FRESH.i.AM creates handmade customized snapback style trucker hats with a unique appeal. Using simple abbreviations and images, the brand creates products that have a pop-art twist. With great graphic design and overall a dope simple product, 2DOPEBITCHES co-signs FRESH.i.AM.

I first became familiar with the brand from seeing Theophilus London rock their hats almost in uniform like fashion. He also collaborated with them to release a special “LVRS” edition hat. I’ve had the honor to meet the FRESH.i.AM guys at UNKNWN and they are really humble, created, and motivated indivuals.Im excited to see how Miami responds to the collaboration and so excited to see how the FRESH.i.AM brand grows! Also excited to see what 2DOPEBITCHES and the guys can cook up together!

Keep on the look out for a April/May release date on the hat which will be a limited release product. Once its gone, its gone for good!

Yours truly Rockin’ the hat

Check out the video below for a sneak peek at the collab and to see how the guys got down when they visited MIAMI this past Month. Video features our very own dope bitch AJA and our friend MELISSA as well as DEE & RICKY. Also check out their website to see their newest collection and UNKNWN Miami if your in the South Florida area to pick up some dope FRESH.i.AM product!