Becks Beer LIVE BEYOND LABELS Artist Series
Beck’s Brewery makes the worlds best-selling German beer. Available in over 90 countries, Becks has been a long time supporter of the arts and has shown this by showcasing original artwork right on the label of their beer bottles. For over 25 years Becks has exhibited the work of such artist as Yoko Ono, Andy Warhol, and Damien Hurst all before they became cultural icons. With that said, from now until July 2012 Becks has rolled out their newest gang of artists for a six-bottle showcase of talent.
Ranging from controversial songstress M.I.A., to Miami’s very own Freegums – Becks definitely did a great job with their choice of creatives. “We are always looking to support artists who are doing really interesting and groundbreaking work. The stuff that may go unnoticed at first, but can’t be ignored,” said Chris Curtis, brand manager for Beck’s. “These artists are shaping our culture and we are excited to share their creative ideas with Beck’s drinkers around the country.”
Hitting home to Miami, you may have recognized artist Freegum a.k.a. Alvaro Llizarbe work from the Nike Lebron James 9 basketball shoe which featured his designs or from his relationships with FRIENDSWITHYOU, or even from his art on the now closed local Downtown Miami watering hole BAR. If you live in Miami, then you know Freegums. It’s an honor to know Becks have recognized someone from the underground Miami art scene and has gone international with his designs. Among the likes of M.I.A. and Bert Rodriguez as well? Amazing. Even Bert Rodriguez is a Miami performance artist which now moved to Los Angeles, that’s TWO points for Miami! I love all the designs (Miamians or not) as they are unique in each of their own mediums and expressions.
Check out more about the other artists featured in Beck’s LIVE BEYOND LABELS campaign and make sure to watch the videos to find out more about each one. ( In the Freegums video you may notice a few familiar faces! )
Source / Visit the official Becks Website
- Freegums – Miami
Peruvian-born Alvaro Ilizarbe is the artist and designer behind Freegums. Miami-based, he explores space, patterns and the energy that lies in-between. Freegums’ label design is titled A Bit of Spacial Tension.
- M.I.A. – London
An artist of many mediums since childhood, the Sri Lankan-born, London-bred Mathangi “Maya” Arulpragasam began her music career in 2000 with encouragement from electro-clash icon Peaches. Beginning in 2005 with her first album, her work has been released to unanimous international critical praise for its deft mixture of politics, social consciousness and inimitable genre-blending. M.I.A.’s label design for Beck’s is untitled.
- Bert Rodriguez – Los Angeles
Rodriguez is a performance artist who does not limit himself to working within a set range of media and is unencumbered by commitment to any identifiable style, genre or method of expression. Rodriguez’s label design is titled Where I Need The Most Cheering Up.
- Geoff McFetridge – Los Angeles
McFetridge is one of the world’s most established graphic artists. His work includes title-design for the skateboard company Chocolate, and a number of acclaimed television shows and cinematic features. McFetridge’s label design is titled One of All of Us.
- Aerosyn-Lex – New York
Aerosyn-Lex Meštrovic´ is a designer and calligrapher. Originally from Buenos Aires, Argentina, Meštrovic´ is a graduate of both Pratt Institute and Temple University of Japan, and has lived and worked in New York and Tokyo. Meštrović’s label design is titled AQUARELLVM.
- Willy Chyr – Chicago
The combination of degrees in physics and economics, alongside time spent with Le Vorris & Vox Circus where he learned how to twist balloons, has resulted in Chyr’s incredible science-inspired artworks of stunning inflated balloon sculptures. Chyr’s label design is titled A Glimpse of Something Ephemeral.
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