Beck’s Brewery makes the worlds best-selling German beer. Available in over 90 countries, Becks has been a long time supporter of the arts and has shown this by showcasing original artwork right on the label of their beer bottles. For over 25 years Becks has exhibited the work of such artist as Yoko Ono, Andy Warhol, and Damien Hurst all before they became cultural icons. With that said, from now until July 2012 Becks has rolled out their newest gang of artists for a six-bottle showcase of talent.
Ranging from controversial songstress M.I.A., to Miami’s very own Freegums – Becks definitely did a great job with their choice of creatives. “We are always looking to support artists who are doing really interesting and groundbreaking work. The stuff that may go unnoticed at first, but can’t be ignored,” said Chris Curtis, brand manager for Beck’s. “These artists are shaping our culture and we are excited to share their creative ideas with Beck’s drinkers around the country.”
Hitting home to Miami, you may have recognized artist Freegum a.k.a. Alvaro Llizarbe work from the Nike Lebron James 9 basketball shoe which featured his designs or from his relationships with FRIENDSWITHYOU, or even from his art on the now closed local Downtown Miami watering hole BAR. If you live in Miami, then you know Freegums. It’s an honor to know Becks have recognized someone from the underground Miami art scene and has gone international with his designs. Among the likes of M.I.A. and Bert Rodriguez as well? Amazing. Even Bert Rodriguez is a Miami performance artist which now moved to Los Angeles, that’s TWO points for Miami! I love all the designs (Miamians or not) as they are unique in each of their own mediums and expressions.
Check out more about the other artists featured in Beck’s LIVE BEYOND LABELS campaign and make sure to watch the videos to find out more about each one. ( In the Freegums video you may notice a few familiar faces! )
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